WaterWipes has launched what is claimed to be the world’s purest facial wipe, featuring three ingredients: 99.9% water, fruit extract and Dead Sea minerals.
The facial wipes are designed to care for all types of skin – including the most sensitive. Formulated with the purest ingredients and a new embossed texture, the wipes contain strictly no fragrance, no alcohol, no soap, no SLS or parabens, and are said to leave skin “clean, hydrated and glowing”.
Dr Emer Gilligan from WaterWipes says consumers are increasingly demanding products with minimal ingredients, with little or no fragrance or preservatives.
“However, it’s challenging to formulate a product with few ingredients that’s still effective. Our unique water technology has enabled us to create a product that not only effectively removes make-up, but is pure enough to cleanse even the most delicate skin without feeling irritated,” Dr Gilligan said.
According to research from the brand, 98 per cent of surveyed women agreed the wipes were gentle on their skin, leaving it instantly refreshed, and without any residue.