Friday, July 19, 2024

Kellogg and Foodbank host the Big Breakfast

Kellogg Australia alongside Foodbank Western Australia hosted the Kellogg Big Breakfast in Bunbury, WA earlier this month.

Food insecurity and hunger is being felt across the nation, with the latest Australian Council of Social Services report, released in March 2023, showing that one in eight Australians now live below the poverty line.

Research also shows that rural and regional communities are among the hardest hit when it comes to food insecurity but are often the least talked about.

Identifying a hidden “hunger crisis” in Bunbury, Foodbank WA has seen a 50% increase in local Bunbury households that need support over the past two years, with over 1.3 million meals distributed amongst the community in 2022 alone.

The Kellogg Big Breakfast, which took place on Saturday, 13 May at The Dolphin Discovery Centre, provided a “nourishing” morning meal for those in need.

Ahead of National Volunteering Week (15–21 May), and as part of Kellogg’s ongoing commitment to create ‘better days’ for all Australians and provide access to food for three billion people globally by 2030, Kellogg employees prepared over 450 food donation packs. Just under 200 of these went to the local Bunbury community, distributed by Foodbank WA.

Kellogg’s Managing Director for Australia and New Zealand Anthony Holme says no one should have to wake up to an empty bowl and as a leading ANZ food manufacturer, Kellogg knows it has a critical role to play in helping to overcome the hunger crisis by providing food relief to those most in need.

“Over the past decade, Kellogg has donated around 43 million servings of food to Aussies in need, and through our partnership with Foodbank we have committed to donating at least 3.75 million serves of cereal and snack foods each year,” he says.

Foodbank WA CEO Kate O’Hara says the organisation’s purpose is to feed, educate and advocate.

“Last financial year, we delivered over six million meals to those who were doing it tough,” she says. “Initiatives like the Kellogg Big Breakfast help us reach local communities and tackle food insecurity from the ground up.”

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