Buy now pay later service provider Klarna is giving shoppers the ability to track their shopping carbon footprint.
Klarna has partnered with Doconomy, a world leader in providing innovative calculation tools, to provide shoppers with an average kgCO2 value for each purchase.
The partnership introduces CO2 data at global scale and is made available free of charge in the Klarna app. It is believed to be one of the largest global carbon footprint awareness building efforts to date.
Klarna CEO Sebastian Siemiatkowski says it’s essential that everyone has access to sound information to make smart climate choices in a simple and straightforward way.
“With fat, sugar and salt levels labelled on food we buy, why shouldn’t our CO2 emissions be just as visible?” he says.
“This type of information shouldn’t be a premium or luxury that consumers pay for, but rather an essential part of every shopping journey. That’s why we’re upgrading our app to give all our consumers globally transparent access to their shopping carbon footprint.”
Every purchase made through Klarna’s payment methods will include a carbon footprint estimate powered by Doconomy’s Åland Index, reaching up to 90 million Klarna customers across 16 markets.
With many partner retailers working hard to improve in this area through numerous ways, the solution marks a first step in Klarna’s journey to play its part. In the long run, Klarna aims to further enable consumers to understand the true cost of consumption and provide them with the opportunity to take action.
