Saturday, June 22, 2024

Krispy Kreme’s Maxibon doughnut returns

Krispy Kreme and Peters Ice Cream have brought back what is promoted as their “most epic collaboration ever”, the Maxibon Doughnut.

“If you weren’t lucky enough to get your hands on one back in 2018, get ready for a mind-blowing flavour combination of Krispy Kreme’s legendary doughnut and Maxibon’s mouth-watering ice cream sandwich that will have you jumping with joy,” says the duo.

“As many of the original fans will attest, the Maxibon Doughnut is the stuff dreams are made of – a soft and fluffy Krispy Kreme doughnut filled with Maxibon Vanilla Kreme. We’re talking hazelnut and vanilla biscuit crumb with smooth choc coating and Choc Maxibon biscuit on top.”

Krispy Kreme ANZ Head of Marketing Aimee Cutajar says Krispy Kreme is constantly looking for ways to bring joy to its customers, “which is why we’re thrilled to partner with Peters Ice Cream again to bring back a true fan favourite”.

“The combination of our melt-in-your-mouth doughnuts with the irresistible Maxibon flavours creates a match made in dessert heaven,” she says. “We can’t wait for our customers to experience the joy of this limited edition treat all over again.”

Peters Ice Cream Head of Marketing Andrea Hamori says Maxibon has always been committed to delivering the “ultimate snacking experience, and this collaboration with Krispy Kreme takes that commitment to the next level”.

“It’s a treat that will make every bite an unforgettable experience, and we’re confident that fans of both brands will love this exciting collaboration,” she says.

Maxibon Krispy Kreme doughnuts are now available online and in-store at Krispy Kreme, in 7-Eleven stores and selected Woolworths for a limited time.​

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