Liquorland is donating 25 cents from every sale in-store and online over 3-5 March to the environmental charity Clean Up Australia, as part of its Love Your Land campaign. The national fundraising initiation is in addition to the 50-cent donation the retailer provides the charity from every sale of its Drop of Good wine range throughout the year.
The funds raised will be used to provide thousands of free Clean Up kits to help volunteers clean up their local parks, beaches, rivers and outdoor spaces in their local communities.
Each Clean Up kit will include biodegradable rubbish collection and recycling bags, protective gloves, a high-vis vest, and an optional sharps container to keep volunteers safe.
Coles Liquor Group has partnered with Clean Up Australia for the past two years, raising more than $240,000 to support the country’s largest community based environmental event.
Coles Liquor Group Chief Executive Darren Blackhurst says the Coles Liquor team was looking forward to doing their bit for the community and highlight the importance of looking after the land you love.
“We are so proud to be supporting Clean Up Australia for the third year. It’s great to be able to help the charity raise much-needed funds, as well as inspire our team to take part in the event,” Mr Blackhurst said.
“Our customers tell us that environmental issues are important to them and the passion they show in supporting this partnership, both online and in-store, is extraordinary,” he said.
Clean Up Australia Chair Pip Kiernan thanked Coles Liquor Group for its support and for acting with impact and purpose when it comes to the environment.
“Thanks to Coles Liquor’s support over the past three years, Clean Up kits have been provided to thousands of volunteers right around the country, from the tip of the Top End, to the rainforests of Tassie, from Albany to Yungaburra. With this support we’ve been able to drive real change,” Ms Kiernan said.
“We know many Australians are feeling overwhelmed and unsure of how they can help protect the environment. Taking part on Clean Up Australia Day is a practical way for each of us to be part of the solution and show our love for the land,” she said.
Liquorland launched its Love Your Land campaign earlier this year to drive awareness of environmental issues that affect all Australians and highlight solutions which move towards a circular economy.