LVL UP, a brand said to be “redefining hydration”, has unveiled its new ready-to-drink cans.

Crafted for busy Australians on the go, the 330ml cans offer hydration that “tastes every bit as good as it feels”. They are available in the flavours of Grape, Mixed Berry and Lemon Lime.

LVL UP co-founders Austin Xenos and Madison Verrocchi are on a mission to make hydration more “effective, enjoyable and accessible for all”.

To bring this vision to life, the brand collaborated with leading formulators, nutritionists and consumer testing panels to create a range that delivers electrolytes at the “optimal ratio for rehydration without ever feeling overwhelming”.

Each 330ml can is non-carbonated, low in sugar and “packed” with a “premium” blend of electrolytes and minerals, offering “full” flavour and functional hydration that people will “actually look forward to drinking”. They are also packaged in 100% recyclable aluminium cans.

Mr Xenos says his brand saw a gap in the market.

“Australians are busy, always on the move, and hydration often takes a backseat,” he says.

“We wanted to create something that delivers on function, without compromising on taste or lifestyle.” 

Ms Verrocchi says LVL UP’s RTD cans are about making electrolytes as easy to grab as your morning coffee.

“Hydration shouldn’t feel like a chore. We’re not just another electrolyte brand, we’re here to raise the standard in taste, function, and consumer experience,” she says.  

LVL UP’s RTD cans are now available at Chemist Warehouse and online at lvlupsupps.com (RRP: $4.99 per single can, $41.99 per 12-pack, and $71.99 per 24-pack).