Lynx has announced a partnership with NBA player Dyson Daniels to champion its Fine Fragrance collection, “proving that consumers don’t need to break the bank to smell expensive”.

In a playful nod to luxury designer fragrances designed to drive retail excitement and social buzz, Lynx has created a custom holder modelled directly on Mr Daniels’ underarm and shooting arm. Designed to cradle a can of Lynx Fine Fragrance, the bespoke limited-edition piece turns an everyday spray into a high-end vanity display for everyday Australians.

Mr Daniels says whether he’s in the game or off the court, smelling good is a non-negotiable.

“I want every young man to experience that same confidence. On the court, my job is to defend – and now I’m standing up for young Aussies, proving that you can wear a luxury quality fragrance every day without breaking the bank,” he says.

Unilever ANZ Head of Personal Care David Rebetzke says Australians deserve high-end scents without the $200 price tag.

“Lynx Fine Fragrance combines luxury-grade quality with daily affordability, and teaming up with Dyson Daniels to drop these exclusive holders at Chemist Warehouse is our way of giving fans a truly luxury display piece without the price tag,” he says.

Formulated to rival top-tier colognes, the range features aluminium-free sprays boasting 72-hour odour protection and twice the “odour-busting” zinc technology of standard body sprays. The collection includes premium fragrance variants, including Black Vanilla, Cherry Spritz, Blue Lavender and Aqua Bergamot.

Lynx Fine Fragrance is available at Coles, Woolworths, Chemist Warehouse and independent retailers nationwide (250ml, RRP $11).