Farmers Union Iced Coffee featured prominently at The Bend last weekend, with the brand’s iconic colours splashed across Cameron Hill’s #14 GR Supra, bringing a distinctly local flavour to the Brad Jones Racing entry.

Set to also appear at the Adelaide Grand Final from 26-29 November, the partnership, brought to life through Bega Group, sees one of South Australia’s most recognisable brands join the grid at some of the biggest events of the calendar.

“Farmers Union Iced Coffee has been part of South Australian culture for almost 50 years, so partnering with Brad Jones Racing and bringing FUIC to the Supercars Championship across our home-state is a natural fit,” said Zabean Bhanji, Senior Brand Manager, Farmers Union Iced Coffee, Bega Group.

“The Bend and Adelaide Grand Final are iconic events on the sporting calendar, and we’re proud to celebrate the passion, pride and community spirit that make South Australia unique.

“As we head towards our 50th birthday in 2027, this partnership is an exciting way to connect with our loyal fans and showcase the enduring strength of a brand that has been enjoyed by generations of South Australians. We look forward to sharing the ride with supporters and creating memorable moments both on and off the track.”

Proudly South Australian made and Australian owned, Farmers Union Iced Coffee has become one of the state’s most iconic brands and is the number one milk beverage brand in the state (Circana, SA Grocery Unweighted, MAT to 09/08/26).

Made with milk from Aussie dairy farms and real coffee, Farmers Union Iced Coffee has been enjoyed by generations of South Australians and is also available in Victoria, Queensland, Tasmania and NSW. The range includes Original, Strong, No Sugar Added, Lactose Free and Protein varieties.