Monday, June 17, 2024

Made with Care campaign showcases New Zealand produce

New Zealand Trade & Enterprise (NZTE) has launched its 2022 ‘Made with Care’ campaign in Australia. The campaign is a global initiative showcasing New Zealand food, produce, and ethically manufactured food and beverages the country is renowned for.

New Zealand is recognised for its commitment to creating environmentally conscious, sustainably minded food and wine (What drives F&B purchases in NZ’s major export markets. Market Research Team, New Zealand Trade and Enterprise. 21.12.21).

The ‘Made with Care’ initiative reinforces values unique to New Zealand’s food and beverage industry, originating from its Māori culture. These values include Kaitiakitanga (protecting and caring for people, place, and planet for future generations), Manaakitanga (caring for others and showing hospitality, kindness and respect) and ingenuity (challenging the status quo with original and bold solutions).

NZTE’s Australia Pacific Regional Director Glen Murphy says New Zealand recognises that good food and wine does not just centre on taste.

“We have a responsibility to ethically create and sustainably produce food and beverages in a way that nurtures and protects the world around us. New Zealand is beloved for its lush, green pastures, fertile soil, and cool, clear waters. It is an environment that fosters outstanding, great-tasting, nutritious food and drink, from a place you can trust,” Mr Murphy said.

The ‘Made with Care’ campaign heroes over 40 Kiwi brands that are all available in Australia.

Beverages

From beer and cider to spirits, natural juices, soft drinks and sparkling water, New Zealand beverages have “firmly secured their reputation around the world as top-quality, award-winning products.”

Top wines to try include wines from Rockburn, Te Mata Estate, Invivo & Co, Summerhouse and Rapaura Springs, Greystone Wines, Babich Wines, Peregrine & Saddleback, Pyramid Valley, Smith & Sheth and Tohu.

Also on offer are Zeffer Cider, Garage Project and Native Hard Sparkling brands.

For something a little “higher up the shelf”, Dancing Sands Gin and Batched Premium Cocktails are the way to go.

Low and non-alcoholic beverages on the list include Eden Orchards cherry juice, Almighty sparkling water and juices, Ārepa nootropic brain power drinks, ŌKU NZ herbal tea and elixirs, Six Barrel Soda syrups, and Giesen’s 0% alcohol wine.

Food

New Zealand boasts an impressive line-up of culinary. Healthy options include the keto-friendly Justine’s Cookies, Fix & Fogg nut spreads, Pacific Harvest edible seaweed, The Crafty Weka Bar healthy snacks, Pic’s Peanut Butter, trans fat-free Proper Crisps, Pure Delish muesli and cereal, Tom & Luke natural snack packs, Little Beauties freeze-dried fruit, Manawa Honey NZ, Blue Frog breakfast cereals, Cloudy Bay Clams, Juicies frozen apple pops and sustainably farmed NZ King Salmon.

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