Tuesday, May 21, 2024

Maggi and Vegemite partner for umami hit

Two pantry staples have teamed up for what could be the ultimate Aussie bowl of noodles: Maggi 2-Minute Vegemite Flavoured Noodles.

Combining the rich umami punch of Vegemite with the warm slurp of Maggi 2-Minute Noodles, the product can be enjoyed on its own or used as a base to create delicious recipes. It’s said to be best enjoyed with a little butter and grated cheese or as a meal base with added protein and vegetables.

Nestlé Head of Marketing – Foods Monique Koning said: “We are delighted to bring together these two Australian favourites. Maggi 2-Minute Vegemite Flavoured Noodles is set to celebrate local flavours and excite Aussie noodle lovers”.

Bega Group’s Head of Marketing – Spreads Mary Stafford added: “We’re always excited about introducing new ways to love Vegemite, and the Maggi 2-Minute Vegemite Flavoured Noodles are perfect for anyone looking to enjoy the Vegemite taste in a new and exciting way.”

The two brands have partnered with a third flavour icon, chef Iain ‘Huey’ Hewitson to show Aussies the yummiest ways to enjoy new Maggi 2-Minute Vegemite Flavoured Noodles with easy meal recipes.

“I have been a huge fan of both Maggi 2-Minute Noodles and Vegemite for decades and this new flavour combo is an Aussie twist on two household classics,” he said. “What a fantastic base for tasty and easy family meals!”

Maggi 2-Minute VEGEMITE Flavoured Noodles launched exclusively at Coles stores this week and will be followed by a rollout across most independent retailers from mid-June.

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