Magnum launch indulges wanderlust

Missing the indulgence of travel? To reignite Aussies’ desire for escape and exploration, premium ice cream brand Magnum has launched a range inspired by indulgent flavours from exciting locations around the world.

The Magnum Destinations range is described as a “delicious new multi-sensory ice cream experience” with each flavour showcasing the unique tastes and pleasures of some of the world’s most iconic and well-loved destinations – from the tropics of Tahiti, glitz of Las Vegas, to the historic city of Amsterdam and captivating New York City.

Tempting with travel

To support the launch, Magnum is giving away weekly luxury escape prizes. In addition, four lucky couples have the chance to cure their wanderlust with a trip to one of four of Australia’s most iconic destinations – The Whitsundays, Gold Coast, Melbourne, or Sydney.

The “once-in-a-lifetime stay” will be exclusively curated to reflect the experiences of an iconic international location.

To enter, buy any of the new Magnum Destination products and go in the chance to win. The competition is now open and will close on the 30 January 2022 at 11.59pm AEDT.

Flavour destinations

Magnum Destinations ice creams are said to be “made with the perfect combination of creamy, decadent ice cream, lavish swirls of delectable, sweet sauce and encased in cracking chocolate”.

Available in RRP $9.50 multipacks (x 4 ice cream sticks) at select retailers, the range includes:

  • Magnum Destinations Amsterdam Chocolate & Cookie Butter: “a vanilla custard flavoured ice cream with cookie butter swirl covered in crackling milk chocolate and biscuit pieces”
  • Magnum Destinations Tahiti Passionfruit White Chocolate: “a vanilla custard flavoured ice cream with an elegant passionfruit swirl covered in thick white chocolate with a hint of coconut”
  • Magnum Destinations New York Chocolate Cheesecake: “creamy, velvety cheesecake flavoured ice cream with a chocolate swirl, topped with cracking milk chocolate and cookie pieces”.

Magnum Destinations Las Vegas Caramelised Chocolate & Cookie single sticks (RRP $4.80) are available at convenience stores and petrol stations.

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