Marketing expert joins AIFST board

The Australian Institute of Food Science and Technology (AIFST) has appointed Mars Food Australia’s Marketing Director, Bronwyn Powell, to its Board.

Ms Powell is a senior marketer and specialist in digital transformation and food innovation with more than 30 years’ experience transforming and growing a wide range of iconic global food brands.

Notable projects include the launch of Abbott’s Village Bakery bread and, more recently, the rejuvenation of the 75-year-old Australian pantry favourite, MasterFoods.

Ms Powell has worked for companies including Snackfoods, George Weston Foods (Tip Top Bakeries), SPC Ardmona (Coca-Cola Amatil), McDonald’s Australia, Oporto & Yum! Restaurants International, Kellogg’s, Patak’s, Tip Top, Burgen, Smith’s Crisps and Dolmio.

She says it’s an honour to join the AIFST Board and contribute to the future success and growth of such an important and iconic organisation.

“AIFST has supported Australian food industry professionals for more than 50 years in so many ways, from education and training to networking, industry conferences, mentorships and career development,” Ms Powell says.

“The Institute provides food scientists and technologists with a unique platform for collaboration and growth that enables the industry to drive the technology and food science innovation required for Australia to meet its future food needs.

“I’m looking forward to using my marketing and digital innovation experience to help enhance the services AIFST provides members and the wider Australian food science community. It’s a wonderful opportunity to contribute on key strategic issues facing the industry in a fast-moving food innovation environment,” she says.

Ms Powell joins the AIFST Board as a Non-Executive Director of the company for a three-year term from May 2021 to May 2024.

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