Tuesday, June 25, 2024

Marley Spoon launches personalised pet food delivery

Marley Spoon has introduced bezzie (as in ‘best friend’), promoted as an “easy delivery service for feeding your furry friends nutritious meals every day without needing to worry about ever being caught short of food”.

Utilising a similar subscription method as the company’s meal kit brands, customers can personalise their orders for their furry friends.

Each plan is customised to each pet down to their age, weight, and activity level. Customers can order from the range of fresh options made with human-grade meat and veggies for “vitamin-rich” meals, and dry bites “packed” with nutrients.

All of bezzie’s food is claimed to be made with human-grade ingredients from Australian farms, including RSPCA approved chicken, 100% Aussie fresh human-grade beef, and seasonal vegetables.

Brand ambassador

Doctor Kate Adams, the owner of Bondi Vet and said to be one of Australia’s leading experts in pet health and innovation, has come on board as the brand ambassador for bezzie.

“As owner of Bondi Vet, I only endorse canine nutrition that I would happily feed my dog Ben at home,” she says.

“I love that bezzie recipes are made right here in Australia, from natural Aussie ingredients, with no fillers or nasties.

“I am particularly interested in the health benefits of a fresh diet and using the same human-grade quality ingredients that we put into our own meals.

The benefits of meal kits

With nearly 50% of Australian households owning at least one dog, says bezzie General Manager Rohan Nayee, the need for a premium pet brand that owners can rely on has never been higher.

“Meal kits help answer the questions that we have every day, like ‘where are my ingredients coming from?’ and ‘am I eating something healthy?’, but there is far less transparency to the same questions for our pets,” he says. “Dinner time should be stress-free, delicious and nutritious for every member of the household.”

Plans for bezzie start from $1.07 per day for smaller dogs and $3.82 per day for larger breeds.

bezzie currently delivers to NSW, ACT, Queensland and Victoria with plans to launch in other states throughout 2022, along with an expanded range to serve puppies.

bezzie also launched in the US earlier this year.

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