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Wednesday, October 7, 2026

Maxibon collabs with Stranger Things

Maxibon has teamed up with Netflix’s global “smash hit”, Stranger Things, to launch the Upside Down Bon.

Inspired by the cult-hit show and its upcoming final season, the Upside Down Bon “flips everything you thought you knew about Maxibon on its head”. It features a brand-new black biscuit on one side, and an all-new red choc coating on the other.

“At Maxibon, we’ve always embraced bold ideas and unconventional thinking – and this collaboration with Netflix’s Stranger Things is no exception,” says Peters Ice Cream Head of Marketing Andrea Hamori.

“The Upside Down Bon is our largest launch to date, bringing together two cult favourites in a way that’s uniquely Maxibon. We’re excited to deliver an exclusive experience for Aussie fans that blurs the line between food and fandom.”

The Maxibon Upside Down Bon will be launching into freezers nationwide throughout September in packs of four at Coles, Woolworths, and independent grocery stores (RRP $11.50), as well as loose packs in petrol and convenience stores (RRP $5.60).

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