Australia’s biggest and fastest-growing snacking sandwich brand, Maxibon, is reviving the iconic Barney Banana flavour – with a Bon-ified twist

Barney Banana first launched in 1958 and quickly became a freezer icon for generations of Aussies. Despite disappearing from shelves over the years, Australia has refused to let the unmistakable banana-flavoured favourite become a thing of the past.

Fan demand has already resurrected the cult favourite for limited-edition runs in 2009 and 2017. Nearly a decade later, comment sections are still calling for another comeback.

“Barney Banana is one of those products Aussies have an incredible amount of nostalgia for. We knew if we were going to bring him back, we had to do it in a way they wouldn’t expect,” said Peters Ice Cream Head of Marketing, Andrea Hamori.

“Pairing that iconic banana flavour with Maxibon felt like the perfect way to give an Aussie favourite a new lease on life. We think longtime Barney fans are going to go bananas for it, while those meeting the Aussie icon for the first time might just discover a new freezer favourite. It might even turn the heads of a few banana deniers along the way.”

The new Maxibon Barney Banana features the signature Barney Banana flavour Aussies know and love, sandwiched between two choc biccies, dipped in choc vanilla biccie crumb on the other end.

The unlikely union lands as ‘newstalgia’ takes over culture, with 42% of consumers feeling motivated to try familiar favourites with a fresh twist. And the timing couldn’t be riper. Bananas are having a comeback of their own as the Global Banana Flavours market is forecast to grow.

Maxibon Barney Banana is now rolling out nationwide in multipacks at Coles, Woolworths and independent grocery stores for RRP $11.50, as well as loose packs in petrol & convenience and impulse stores for RRP $5.60.