Wednesday, June 19, 2024

Maximus introduces its first sugar-free option

Maximus says it’s “revolutionising the game” with the launch of Zero, its first zero sugar option in its best-seller, Blue.

According to the Frucor Suntory brand, Maximus Zero “shatters” the myth that zero sugar means taste free. The “cutting-edge” formula is said to retain the “remarkable taste consumers know and love about Maximus Blue”. It’s available in the 1lt bottle, promoted as catering to consumers seeking both quality and quantity.

“Maximus is all about delivering choices to consumers for when they’re looking for a thirst quencher during work, play, or any activity in-between,” says Fucor Suntory – Oceania Marketing Manager Nutrition & Hydration Lisa Pearce.

“The launch of Zero is a proud moment for us, as it showcases our dedication to flavour innovation. With Zero, we’re giving consumers an irresistible option that doesn’t compromise on taste.”

Maximus Zero will be available nationwide from this month across independent grocery, MSOs, petrol and convenience stores.

The launch will be accompanied by a full ATL plan and will join the Maximus line up which includes Blue, Red, Grape, Passionfruit, Pine Lime, Lemonade and Game On Lime.

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