Friday, May 31, 2024

Maximus launches inaugural Do-Cathlon

Maximus has premiered its first-ever Maximus Do-Cathlon on Foxtel.

Kicking off on Fox Sports 503 last night, the Maximus Do-Cathlon is a series of everyday challenges “dialled up to the max”.

Across six episodes, five former professional athletes and their best mates will compete in a series of challenges, each hoping to take out the Maximus Do-Cathlon title and win $10,000 for their nominated charity.

The five Aussie “legends” competing in the inaugural Maximus Do-Cathlon are:

  • Former Olympic gold medallist swimmer Leisel Jones
  • Former Australian cricketer and Fox Cricket expert Andrew Symonds
  • Former dual athlete in AFLW and netball and Fox Footy’s Sharni Norder
  • Former AFL player Josh Gibson
  • Former WSL athlete Joel Parkinson.

“The Maximus Do-Cathlon series is all about what you can do with Maximus – we give you more because you’ve got more to do,” says Maximus Senior Brand Marketing Manager Kate Taylor.

“We wanted to bring this to life by showing Aussies working hard and having fun with their mates at the same time. With the help of a truly amazing agency team, we tried something different by making a TV show, rather than just a TV ad and we’re thrilled with the outcome.

“In classic Maximus style, these challenges are dialled up to 11. Our teams will be pushed to the limit. They’ll need to have grit, determination and wit to conquer these tasks.”

The series will also be played out across Fox Sports, Kayo, Kayo Freebies and the broader Foxtel network.

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