today-is-a-good-day
Saturday, March 30, 2024

Melbourne shopping centre’s Virtual/Chill winter village

The QV Melbourne shopping centre is unveiling Virtual/Chill, a ‘winter village’ promoted as being complete with a “state-of-the-art new VR experience”.

From today (May 18) until June 10, the central plaza at QV Melbourne, owned by Dexus Retail, will be transformed into a “modern Nordic wonderland”.

Shoppers are invited to experience “Scandinavian cabin comfort”, a fire pit, bespoke cocktails from Teeling Irish Whiskey, live music and more. The program is free, with complimentary food or drink every night.

Virtual/Chill will also feature an “all-new completely immersive VR experience” created by “360° VR experts” Rapid Films.

According to the organisers, the experience will involve the use of real footage filmed on “GoPro’s newest flagship 360° video camera”, with shoppers “soaring 2,000m in the air past snow-capped mountains, dancing over treetops and through the valleys of the Swiss Alps”.

Participants will wear a Samsung Gear VR mobile headset and sit suspended in a paragliding harness, with “cool air whisking past their face to create a stronger sense of presence and immersion”.

“Not only is this some of the first footage filmed on GoPro’s new 360° camera, we have made the whole activation even more unique by turning it into a multi-sensory experience,” Rapid Films Executive Producer Susannah Phillips said. “Tactile or ‘touch’ elements will work to enhance the virtual reality in the real world.”

Related Articles

Stay Connected

533FansLike
944FollowersFollow
699FollowersFollow

Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.