Monday, June 27, 2022

Melbourne welcomes a new Coles Local

A new Coles Local store has opened in the Melbourne suburb of Brighton.

According to Coles, summer entertaining is sorted with the new store’s extensive selection of Australia’s “best” local and premium “award-winning” international cheeses on offer, alongside flat breads and loaves from the bread warmer, delivered fresh daily by local artisan bakeries.

Those looking for an on-the-go snack can pick-up “authentic” Vietnamese rice paper rolls from the Roll’d kiosk.

For those with more of a sweet tooth, frozen ice creams from familiar are available alongside mini mochi, gelato and macarons as part of two extensive frozen dessert bars.

In line with Coles’ ambition to be Australia’s most sustainable supermarket, Coles Local Brighton is helping customers reduce plastic packaging and waste by providing a frozen fruit scoop and weigh station, with the option to mix and match between six different frozen fruit varieties.

This plastic-free approach also extends to the fresh produce section, with a new ‘naked snacking’ range designed to allow customers to pick and mix gourmet snacking products including tomatoes, cucumbers and capsicums.

A new state-of-the-art misting machine has also been installed in the fresh produce section, promising to deliver herbs that are cool and well-hydrated, extending their shelf life and removing the need for plastic packaging.

Coles Local Head Michael Fahd says customers are increasingly searching for a specialist retailer experience, while being able to shop from a full range of food and groceries.

“This new store will be a sought-after destination for locals with a host of firsts for the Bayside community,” he says.

“Customers will now be able to shop some of Melbourne’s best local suppliers from their local Coles store, including authentic French breads from Laurent, baked goods from Cremorne Street Bakers, gourmet meat from local butchers Meatsmith, as well as fresh salads and soups from Foxes Den and ready-made pizzas and pastas from the award-winning 400 Gradi.”

Beyond its range

Local artist Kate Pullen was commissioned by Coles to create a mural capturing the essence of Brighton. Located inside the store, the artwork nods to the “rich and vibrant” beach-side community, including its parks, beaches and “much-loved” cafe and fashion culture.

Coles Local Brighton will create close to 40 new jobs. It also welcomes back a number of familiar faces from the previous Coles Brighton store, including Maria Delorenzo who has been with Coles for 25 years.

In keeping with Coles’ sustainability efforts, Coles Local Brighton will help work Together to Zero Waste and Together to Zero Hunger, through community partnerships with REDcycle and SecondBite.

The new store is the sixth Coles Local store to open in Victoria and the 13th nationally.

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