Health food company, Melrose Group, has appointed Nathan Cheong as its new CEO.
Mr Cheong will lead both Melrose Health and Orchard Wellbeing foods which comprises of the Nu-Lax brands within the company portfolio.
Mr Cheong is a degree qualified Naturopath & Medical Herbalist with over 20 years’ experience within the complementary medicine Industry. His impressive career spans several Australian and US based organisations in the field including Vita Life Sciences, Blackmores BioCeuticals, Designs for Health (USA), and most recently as CEO for LifeSpace Group.
Melrose Group Executive Director Angus Douglass says: “We are beyond excited to have Nathan on board and welcome him into the business. Nathan’s deep understanding of the VMS industry and science led innovation will be key to driving the company’s growth and expansion strategies. No one is better placed than Nathan to understand the needs of our consumers and capitalise on our unique brand heritage and manufacturing platform”.
Speaking on his appointment, Mr Cheong says: “I am thrilled to move to this new chapter of my career as CEO for two iconic Australian brands like Melrose and Nu-Lax. These brands have the ability to extend into numerous growth categories and I feel there is so much opportunity within the supplement and functional food space to improve the health outcomes of all through innovation, research and education. I’m truly excited about the strong and established presence in Australia with continued potential for growth in international markets. The board shares my charitable aspirations and the importance of organisations leaving a legacy beyond the impact of the brands alone and I cannot wait to expand this area of the business further. It really is an exciting time to be joining the business”.
