Wednesday, April 24, 2024

Mildura in a can

Mildura has launched Mildura Sparkling, a fruit drink range with “added sparkle”.

Ranged in the variants of Orange & Passionfruit, Orange & Mango, and Tropical, Mildura Sparkling is promoted as a “must-try” for Aussies looking for a “refreshing hit” or alcohol alternative over the warmer months.

Bega Beverages Executive General Manager Darryn Wallace says the company is excited to launch the new beverage range.

“With Covid-19 restrictions easing across Australia, Mildura is excited to be launching a product that is designed to be social and served in the company of friends and family,” he says.

“We’re taking Mildura beyond Aussie homes this summer and heading to the beach, where Mildura Sparkling can be enjoyed as a refreshing, fruity burst of flavour.”

The product (RRP $2.50) comes in 330ml cans which are 100% recyclable. They are available from selected Coles, IGAs and petrol and convenience outlets across Australia.

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