Tuesday, June 25, 2024

Mobile loyalty app offers ‘footfall guarantee’ for retailers

Stocard, a mobile loyalty ‘wallet’, is offering current and future customers an incremental lift in sales conversions and footfall or their money back.

After running hundreds of digital campaigns for high-profile Australian brands such as Country Road, Target and Dan Murphys, Stocard says it has seen an upsurge in footfall and sales uplifts for almost every single campaign. The results have led Stocard to offer the footfall guarantee, whereby, if the threshold of in-store purchase is not met, Stocard promises to meet retailers in terms of media make-good.

“Businesses need to understand the relationship between digital environments and in-store traffic,” Stocard Australia and New Zealand Country Manager Radinck van Vollenhoven said. “The high street is very much still alive and kicking. People still crave human interaction and the familiar environment of a shop – they just expect stores to adapt as humans have and offer more flexibility.”

Through the free Stocard app, he says, consumers can upload all their loyalty membership cards into a single centralised application. Users can then access the latest offers available from retailers based on their preferences, driving shoppers into physical stores with deals that are relevant and localised. By combining location data and loyalty-card usage, Mr van Vollenhoven says, Stocard can track in-store purchases, which can then be linked to determine incremental return on investment in a digital to offline setting.

“Physical loyalty cards are in their last throes, though loyalty schemes are still going strong,” he said. “Loyalty will remain integral in 2018 – it’s a powerful concept that continues to evolve with the times. Even with brand switching being easier than ever before, faithful followers are still very much driving consumer spend.”

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