Monster Energy Australia has announced a newly established, multi-year partnership with Australian Alpine Resort, Thredbo.
Commencing this winter, Monster Energy will be the official energy drink of Thredbo. Visitors to the resort can enjoy a Monster of their own, along with giveaways and promotions.
“Monster has always had a place on the slopes with its rich, global history in the snow and MTB action sports arena, both being an important part of Monster’s DNA,” says Monster Energy Australia Sales Director Jarrad DeBritt. “As the number one Alpine resort in Australia, we’re thrilled to be partnering with Thredbo and to be bringing Monster to the Mountains”.
Monster’s signature branding will be visible across Thredbo, with naming rights to the Anton’s Terrain Park also forming part of the partnership.
“I’m so pumped to have Monster Energy as the official energy drink for Thredbo Resort,” says Coca-Cola Europacific Partners National Business Manager Andrew Hodder.
“I look forward to working with Monster and Thredbo, bringing to life some amazing on mountain activations to support both of these great brands. Coca-Cola and Thredbo have had a long-standing partnership, and with Monster now on board, even more opportunity awaits all our brands.”
Monster will also be supporting dual Olympic medallist, Tess Coady, on her home mountain.
“We see Tess as an influencer that the next generation of snow athletes here in Australia look up to,” says Mr DeBritt. “We look forward to building out her profile in partnership with Monster Energy and Thredbo and supporting her on the slopes.”
Ms Coady adds: “I’m super-stoked that Monster Energy has joined forces with Thredbo and look forward to working with them both to develop the Terrain Park and other riding opportunities in Australia’s number one resort.”