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Mr Lee’s Pure Foods expands with Monde Nissin Australia

Media Release

27 August, 2020  

Mr Lee’s Pure Foods expands to independent supermarkets through the partnership with Monde Nissin Australia

The gourmet instant noodles producer, Mr Lee’s Pure Foods have recently appointed Monde Nissin Australia to distribute their products to their network of independent stores across all states.

The award-winning brand, founded by Melbourne born entrepreneur Damien Lee after winning his battle with stage 4 cancer, is using only the finest ingredients (market-leading portions of real veggies and meats incl. generous chunks of RSPCA chicken) and has absolutely no nasties. Mr Lee’s mission is to shake up instant noodles’ reputation as unhealthy and improve the ready meals category.

Monde Nissin, who is well known for their high regard in their consumers’ holistic well-being in line with their mission to uplift the lives of people they serve, is a great strategic partner for Mr Lee’s who’s values in giving back and educating on better food choices been in the core of the company from the start.

The distribution started with NSW, VIC/Tas, SA, WA before rolling into QLD in 2021. The product due to its nature, will be placed in a few sections around the store – Noodles Section, Asian Section and Ready to Eat Lunch section.

“The group was very enthusiastic to have us on board and are moved by Damien’s story and our ‘why’!” – said Greg Longhurst, Mr Lee’s Director for Australia. He added:”We are very excited to partner with Monde Nissin and deliver our product to the independent stores sector”.

Mr Lee’s Pure Foods besides Australia, is also selling across Europe and have recently launched nationwide in the USA.

More information on https://www.mrleesnoodles.com/au/ or email info@mrleesnoodles.com

 Source: Mr Lee’s.

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