Tuesday, June 18, 2024

My Muscle Chef addresses cost of living with new offering

My Muscle Chef (MYMC) has announced the launch of its new product range, Every Body.

Designed by MYMC’s expert team of dietitians and chefs, the new range was curated to address the cost-of-living pressures, while meeting the needs of a new customer segment for the brand, the ‘everyday’ Australian.

The Every Body range offers a variety of meal options that are “thoughtfully prepared to satisfy all taste preferences”, including:

  • Thai Chill Basil Chicken Stir Fry
  • Cheesy Beef Pasta
  • Teriyaki Beef Bowl
  • Chicken Tikka
  • Mexican Pulled Chicken
  • Chicken Fried Rice
  • Beef Fajitas
  • Beef Madras
  • Asian Beef Noodles

“Good, healthy food shouldn’t have to break the bank, so we’re incredibly proud to launch our Every Body meal range,” says MYMC Head of R&D and Nutrition Ryan Pinto.

“We do recognise the cost-of-living pressures that Australians are facing, and because of this, we wanted to provide more options to customers, without having to compromise on what MYMC is best known for and what makes us truly unique – our quality, our freshness, and our taste.

“Our team has worked tirelessly to create this deliciously healthy and tasty range, and we can’t wait for our customers to experience this brand-new offering at an even more affordable price.”

The Every Body range is now available for $9.95 in selected BP, Ampol Foodary, 7-Eleven and IGA stores.

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