Thursday, May 30, 2024

Myfoodlink e-commerce platform opens up retail media opportunity

Specialised grocery and liquor e-commerce platform, Myfoodlink, continues to support the independent sector with a new partnership with world-leading and home-grown retail media tech company, CitrusAd. The announcement marks a major step forward in enabling smaller retailers to win their fair share of the retail media revolution.

“One in four of all independent grocers and liquor stores use the e-commerce and web platform that has grown a massive 300% since the start of Covid. Myfoodlink is committed to making it easier for such retailers to deliver world-class e-commerce experiences to their shoppers. By opening up retail media opportunities to independent grocers, they are able to off-set some of the high costs that such operations incurs.”

The CitrusAd platform enables brands to engage shoppers at the point of purchase – growing brand awareness through banner advertising and driving sales with sponsored product advertising. Founded in Australia in 2017, the company is now delivering retail media programs in over 30 countries across APJ, the Americas and EMEA.

“As the leading provider of e-commerce platforms to the independent liquor and grocer sectors in Australia and New Zealand, Myfoodlink is delighted to partner with CitrusAd. The partnership allows suppliers to advertise directly to the digital front ends of our network of over 2000 real world independent liquor and grocery stores. For our independent store partners, that means, for the first time, they can monetise their digital platforms and access the content and promotions being created by thousands of suppliers. It’s a terrific win-win for the independent sectors and the suppliers”, explains Myfoodlink co-founder CEO Nathan Males.

“MyFoodLink is a perfect partner for CitrusAd as they help us with our mission to make retail media available for everyone – not just the Tier 1 retailers who have been the early adopters in this space. Independent grocers can now have a stake in the retail media revolution and brands can reach shoppers across multiple retailers with the convenience of a single buy”, adds CitrusAd regional CEO for APJ Rob Odd.

Myfoodlink is now a key digital partner to the independent grocery and liquor sectors across, e-commerce, web and digital integrations.

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