Almost half of Australian consumers wish there were more ‘all natural’ food products on shelves, according to findings from Nielsen’s Global Health and Ingredient-Sentiment Survey.
The company says that the research shows that consumers are adopting a back-to-basics approach, by focusing on simple ingredients and fewer artificial or processed foods.
“Informed and savvy consumers are demanding more from the foods they eat and are happy to pay more if they believe it is better for them,” Nielsen Associate Director Retail Michael Elam-Rye said. “This presents an opportunity for food manufacturers to increase share by offering and marketing products that are formulated with good-for-you ingredients, and an opportunity for retailers to trade consumers up with more premium priced products.”
According to the survey, the top 10 ingredients that Australian consumers avoid are:
- Antibiotics/hormones in animal products.
- Artificial preservatives.
- Artificial flavours.
- Artificial sweeteners.
- Foods with BPA packaging.
- Artificial colours.
- Genetically modified foods.