Tag Archives: Nielsen

Nielsen set to launch marketing cloud in Australia

Global measurement company Nielsen will hold Australian launch events for its marketing cloud on April 11 and 16. The Sydney launch will take place on April 11 and the Melbourne launch on April 16. According to the company, the Nielsen Marketing Cloud offers “a data management platform with rich, proprietary …

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Nielsen launches virtual reality ‘SmartStore’ in Australia

Nielsen has launched an immersive 3D SmartStore that it says will help clients make “faster, smarter, shopper-centric decisions”. The company launched SmartStore last week at invitation-only events in Sydney and Melbourne. It says that more than 200 of its clients across the retail, FMCG, finance and media-agency sectors experienced the …

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Can Amazon challenge Woolies’ and Coles’ online domination?

As online grocery shopping surges, Woolies and Coles enjoy an 85 per cent stranglehold on the Aussie market. But can the great disruptor, Amazon, loosen their grip? For online grocery shopping in Australia, it seems, the only way is up. Or so says Nielsen’s just-released quarterly Grocery Ecommerce Report. According …

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Online grocery buying surges 15 per cent in two years

Global online purchases of packaged and fresh groceries have risen by 15 per cent since 2016, according to Nielsen. The 2018 Nielsen Connected Commerce Report analyses consumers’ buying habits all over the world. Broadly, it found that, as confidence in online grows, so too does the range of categories in …

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Product of the Year: healthy and gluten free on the rise

Healthy and allergy-free alternatives have won an unprecedented 10 of the 50 Product of the Year 2019 (POY) categories this year. About 14,000 Australian consumers voted for their favourite products. Their votes reflect rising consumer demand for health-conscious and dietary-specific foods, say the award organisers. Although there were many new …

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$51 billion is spent on promoted sales – but do they work?

New research by Nielsen has found that retailers and manufacturers often see no return on investment from promotions. In Australia, retailers spend $51 billion on promoted sales. But Nielsen says 48 per cent of this income would have come in anyway, whether the sales were promoted or not. As a …

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Shout about protein to bulk up sales

Manufacturers are missing out on more than $50 million in revenue by not stating protein content on their packaging. According to Nielsen data, sales of products that list protein content have leapt 22.3 per cent in Australia. This compares with two per cent in total grocery growth. The fastest growth …

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Unlocking growth in meal kits

Meal kits are a small category with the potential to have a significant impact on the traditional and online grocery retail market, according to research from Nielsen. Meal kits contain pre-portioned ingredients and recipe instructions for a complete meal that shoppers prepare and cook themselves. During the past eight months, …

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Partnership delivers new health and wellness insights

Global measurement company Nielsen, and medical research company The George Institute, have commenced a new relationship that enables Australian grocery brands to better understand the impact of nutritional information on food packs, such as sugar, protein, fat, calories and recommended serving size. The relationship will provide never-before-seen data and insights …

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Retailers grow online audience over Christmas

Grocery retailers fared well with their online offerings over the Christmas period, with Woolworths, Coles and ALDI all reporting notable growth in audiences for their sites and apps. According to Nielsen Digital Ratings for December 2017, Woolworths reported a unique audience of 8.1 million in Australia, a 14.4 per cent …

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