Tag Archives: Nielsen

Product of the Year Awards 2020

The most innovative products of the year have been crowned in the annual Product of the Year Awards, with shoppers giving the nod to healthier alternative brands. Product of the Year is the world’s largest consumer-voted awards program. It recognises product innovation and serves as a shortcut for shoppers helping …

Read More »

Nielsen announces Homescan enhancements

Nielsen says its enhanced Homescan consumer panel will capture the buying habits of tomorrow’s consumer and uncover future opportunities. The new enhancements are said to give Australian retailers and manufacturers access to uncover the biggest opportunities in retail: the rapidly growing ecommerce channel, purchasing patterns of multicultural households, and health …

Read More »

Bernie Hughes to replace Justin Sargent at Nielsen

Bernie Hughes (right) will replace Justin Sargent as Pacific Managing Director at Nielsen, the company has announced. Mr Hughes will lead Nielsen’s Connect business, while Justin Sargent will head up its China Zone as President. About Bernie Hughes Mr Hughes has held several leadership positions in retail and media measurement …

Read More »

Aussie retailers should embrace ‘multicultural consumers’

Catering to “multicultural consumers” could bring huge opportunities to Aussie fruit and veg retailers, says Nielsen. It defines “multicultural” (or “ethnic”) shoppers as those from non-English-speaking households. Nielsen says this demographic will become even more important over the next few years – for two reasons. First, immigration to Australia is …

Read More »

Nielsen set to launch marketing cloud in Australia

Global measurement company Nielsen will hold Australian launch events for its marketing cloud on April 11 and 16. The Sydney launch will take place on April 11 and the Melbourne launch on April 16. According to the company, the Nielsen Marketing Cloud offers “a data management platform with rich, proprietary …

Read More »

Nielsen launches virtual reality ‘SmartStore’ in Australia

Nielsen has launched an immersive 3D SmartStore that it says will help clients make “faster, smarter, shopper-centric decisions”. The company launched SmartStore last week at invitation-only events in Sydney and Melbourne. It says that more than 200 of its clients across the retail, FMCG, finance and media-agency sectors experienced the …

Read More »

Can Amazon challenge Woolies’ and Coles’ online domination?

As online grocery shopping surges, Woolies and Coles enjoy an 85 per cent stranglehold on the Aussie market. But can the great disruptor, Amazon, loosen their grip? For online grocery shopping in Australia, it seems, the only way is up. Or so says Nielsen’s just-released quarterly Grocery Ecommerce Report. According …

Read More »

Online grocery buying surges 15 per cent in two years

Global online purchases of packaged and fresh groceries have risen by 15 per cent since 2016, according to Nielsen. The 2018 Nielsen Connected Commerce Report analyses consumers’ buying habits all over the world. Broadly, it found that, as confidence in online grows, so too does the range of categories in …

Read More »

Product of the Year: healthy and gluten free on the rise

Healthy and allergy-free alternatives have won an unprecedented 10 of the 50 Product of the Year 2019 (POY) categories this year. About 14,000 Australian consumers voted for their favourite products. Their votes reflect rising consumer demand for health-conscious and dietary-specific foods, say the award organisers. Although there were many new …

Read More »