New data/insights head for Shopper Media Group

Former Pacific Magazines Head of Insights and Strategy Emily Sak has been appointed to the new position of Head of Data and Insights at Shopper Media Group.

The digital-retail out-of-home-media business has developed the new role as part of its expansion plan, which it claims has led to its portfolio surpassing 220 shopping centres nationwide.

Shopper Media Group Marketing and Insights Director Victoria Primrose says the appointment reaffirms the company’s commitment to data centricity and digital analytics.

“Having recently partnered with Roy Morgan and integrated Helix Personas into our data ecosystem, we have now appointed Emily to develop our data offering even further,” Ms Primrose said.

“She’ll help media agencies, marketers and shopping centres understand the sophisticated data we capture so that they can effectively and efficiently engage their customers.”

Ms Sak joins Shopper Media Group after more than a decade at Pacific Magazines focusing on media and FMCG consumer insights and strategy.

She says joining the organisation during a time of growth and innovation is exciting.

“The real-time shopper analytics captured in-store via Shopper Media’s advanced wi-fi and beacon technology offers us a unique lens into the consumer shopper journey,” she said.

“This used in combination with the rest of our data stack allows us powerful insight into consumer mindsets and behaviours at the most crucial point of the shopper funnel – the point of purchase.”

Shopper Media Group CEO Ben Walker said: “Emily is incredibly well respected within the industry and her innovative style and experience in delivering enhanced business outcomes will ensure we offer our customers world-class insights on their customers, to help them drive growth.”