DoorDash and Live Nation Australia and New Zealand have announced a three-year strategic partnership, naming DoorDash as an official partner across Live Nation’s premier portfolio of concerts, festivals and venues.
Designed to engage music fans across the live event lifecycle, the partnership will introduce new music perks for DoorDash customers and debut the DoorDash Food Village at major festivals.
The three-year program further extends into Live Nation’s venue network, where DoorDash will engage fans as they leave shows with exclusive offers and post-event promotions specially curated to extend the live experience.
DoorDash Australia Vice President APAC Simon Rossi says the partnership reflects DoorDash’s commitment to showing up in the cultural moments that matter most to customers.
“Our customers have a real passion for live entertainment, and partnering with Live Nation gives us an exciting opportunity to show up for them beyond the everyday,” he says.
“Live music brings people together around moments they genuinely care about, and we want DoorDash to be part of making those experiences even better.
“From our presence at some of Australia and NZ’s biggest festivals to connecting with fans around the live event experience, we’re excited to bring DoorDash closer to the artists, events and cultural moments our customers love.”
Kristy Rosser, Senior Vice President – Head of Media and Sponsorship at Live Nation ANZ, says live music creates unforgettable cultural moments, bringing people together through shared experiences and emotion.
“For brands, it’s a powerful opportunity to connect with fans in more meaningful ways, with recent data showing 91% of [surveyed] Australian live music fans would sign up for or switch loyalty programs to access live music perks alone,” she says.
“We look forward to partnering with DoorDash to create authentic connections with diverse fan communities throughout the live music experience.”
Customers can download the DoorDash app to access upcoming perks and exclusive offers.
