Lotus Biscoff has announced its “biggest” frozen launch in Australia to date, with two new products arriving in supermarket and convenience freezers.
Rolling out nationally, the new products include the Biscoff Sandwich and the Biscoff 425ml tub.
The Biscoff Sandwich combines “smooth” Biscoff-frozen dessert between two authentic Biscoff biscuits, while the Biscoff 425ml tub features “creamy” Biscoff-frozen dessert with “generous” Biscoff swirls and “crunchy” biscuit pieces.
Peters Ice Cream Head of Marketing Andrea Hamori says interest in Biscoff has more than doubled in Australia over the past five years, proving it’s far more than a biscuit – it’s become a genuine obsession.
“We’ve seen Australians embrace Biscoff in everything from cafes and desserts to home baking, so we’re excited to bring that iconic taste to ice cream freezers in two delicious new formats,” she says.
“Whether you’re grabbing a Sandwich on the go or enjoying a tub at home, there’s now a Biscoff frozen treat for every occasion.”
The Biscoff Sandwich (4-pack, RRP $11.50) and Biscoff 425ml tub (RRP $11.50) are available at Coles, Woolworths and independent supermarkets.
The Biscoff Sandwich is available individually (RRP $5.60), along with the 425ml tub (RRP $12.50), at P&C retailers.

