Pepsi has launched its Max Your Summer campaign aimed at enticing and enabling people to get the most out of the summer with a new TV advertisement that went on air on November 5.
The campaign will run from November through to February 2018 and will consist of 30- and 15-second TV ads, on air for 17 weeks.
The summer TV ad features the track ‘Echo Beach’, originally by Martha and the Muffins, but re-recorded by up-and-coming Sydney-based, funky-punk quintet, Borneo.
The multichannel, integrated marketing campaign will be rolled out during the summer to ensure fun-loving Aussies make the most of the sunny season.
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The Pepsi Max and ‘Time Out Summer Content Guide’ and social content will keep Aussies up to date with what’s on nearby through dynamic advertising across Facebook and Spotify. Its sponsorship of the Open Air Cinema will see Pepsi Max spinning live tracks as eager Aussies take their seats and wait for the movie to start on Friday nights.
Pepsi Max’s ‘Boss Your Summer’ social activation will give away tickets, Domino’s pizzas, Grill’d vouchers, Pepsi Max and much more, all aimed at getting Aussies out and about after work and squeezing every last drop out of the day.
Striking out-of-home advertising, including a 38-metre placement in Perth, will be seen in large format across bus shelters, Shopperlites and in-store to amplify the heavyweight TV campaign on travel routes and around beaches.
Senior Marketing Manager Beverages Rachel Taylor said: “Pepsi Max wants to celebrate every last moment of the Aussie summer and that means enabling hard-working, fun-seeking Aussies to be ingenious and make the most of their time out. This year, our campaign builds on the success of last summer by celebrating the ways to Max Your Summer.”