Thursday, May 30, 2024

New plant-based chocolate bar from LoveRaw

LoveRaw®’s M:lk Choc Peanut Caramel Bar is a plant-based twist on a familiar, nostalgic flavour and it’s making waves in the chocolate aisle.

New to Australia, the “vegan-friendly bar is palm oil free with no artificial ingredients”. It’s simply a “mouthwatering” combo of soft nougat, chewy caramel and roasted peanuts wrapped in a creamy m:lk chocolate coating.

“For the growing number of consumers following plant-based and vegan diets, the new bar allows them to enjoy a favourite flavour without compromising their dietary choices,” according to the brand.

“The brand’s popularity is thanks to the uncompromising flavour and high quality of the plant-based alternatives. As a certified B Corp, LoveRaw® is committed to doing business responsibly, adding to their appeal with a broad segment of conscious consumers.”

Founders Rimi and Manav Thapar were determined to make “legendary plant-based chocolate that tastes like un-vegan chocolate”. Built on a budget from a single food processor in 2013, they have since sold “millions of products, rejected offers on Dragons Den and maintained an honest, no-nonsense ethos”.

“LoveRaw® dominates the UK market today with a 66% YOY growing market share*. The multi-award-winning products are globally recognised in more than 20 countries, garnering strong brand loyalty and, more recently, fast growth in Australia,” according to the brand.

The M:lk Choc Peanut Caramel Bar joins the LoveRaw® range alongside Cre&m® Wafer Bars, and Nutty Choc Balls.

Unique Health Products is Australia’s trusted wholesale distributor of natural products. Order LoveRaw® and 4,500+ products from 250+ international and Australian brands online at uhp.com.au.

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