Coles Local is among the first wave of retailers announced that will shape the daytime offering at Rozelle Village in Sydney’s inner west.  

Owned and developed by Perifa, part of Versatile Group, in partnership with Mitsubishi Estate Asia, the $820 million Rozelle Village will transform the long-vacant site into a “lively, modern mixed-use precinct”. It will deliver 227 new apartments, including 59 affordable homes, alongside activated laneways leading to a generous public plaza. The project is on track for completion in early 2028.

Fabrizio Perilli, Managing Director of Perifa and Versatile Group, says the group’s vision is to create a precinct that celebrates the history and character of the area while delivering much-needed housing and amenity.

“The retail, dining and public realm at Rozelle Village are fundamental to creating a place that feels connected to the community and adds something meaningful to the neighbourhood,” he says.

A new Coles Local supermarket will anchor the precinct, bringing the supermarket’s neighbourhood-focused format to Rozelle. According to Perifa, the Coles Local offering will ensure it’s uniquely tailored to the local demographic, stocking premium products from local suppliers as well as the essentials found in larger Coles stores. 

Coles Local Head Reo Fernandez says the new store will provide a convenient shopping experience for the community, whether they choose to shop in-store or online. 

“At Coles we are constantly evaluating our store network to ensure we are delivering the best shopping experience for our customers, and as part of that process we are excited about delivering a new Coles Local as part of the Rozelle Village development,” he says.

“This is an exciting opportunity for Coles to deliver an enhanced, tailored shopping experience for customers in Rozelle.”

The vision for the retail precinct was curated in collaboration with independent retail property experts Retail Strategy Group. Rozelle Village will feature restaurants, retail, a selection of health, wellness, beauty and grooming operators and the Wests Tigers Leagues Club, as well as a public plaza designed to foster connection and complement Rozelle and neighbouring Balmain.