Monday, June 17, 2024

New twists to Life Savers’ classics

Life Savers says it’s making a “legendary comeback” for the first time in over 100 years, unveiling a whole new range of lollies and chocolates.

Life Savers Senior Marketing Manager Aimee Cutajar says there’s nothing like a Life Saver to take you back to childhood.

“We know Life Savers serves a very special place in the hearts of generations of Aussies,” she says, “and we hope that as we kick off a new century, children and adults alike now get to enjoy a twist on the original as much as we enjoyed creating it.”

For those who enjoy a “tingly kick” can now dive into the Life Savers STIX Sherbert Fizz. Enjoy a “fizzy celebration for your tastebuds” with the “soft and tangy” raspberry or green apple-flavoured tubes with a “fizzy” sherbert centre. The Life Savers STIX Mixed Sherbert Fizz offers a mixture of green apple, raspberry and tropical-flavoured tubes.

“Joining the party and sweetening the deal” are the Life Savers 5 Flavours Jelly Beans with the “classic five flavours that have stood the test of time”, including “juicy” raspberry, pineapple, orange, watermelon, and blackcurrant.

Designed to “savour twice the flavour” are the Life Savers Gummy Rings Duo, featuring “chewy and delicious double duos” of raspberry, pineapple, blackcurrant, orange, and watermelon.

To “indulge in something creamy and smooth”, Life Savers has reinvented its “classic” Fruit Tingles with the new Life Savers Fruit Tingles & Raspberry Jellies Milk Chocolate Block. Made with “creamy” Darrell Lea Milk Chocolate, this “new kid around the block” is “jam packed” with “soft, chewy” raspberry jellies, alongside “crunchy and tingling” Fruit Tingles. The new block is “guaranteed” 100% palm oil free and all chocolate is claimed to be made using 100% sustainably sourced cocoa.

Also joining the Life Savers family on shelves nationwide are the “mouth-watering”  Blackcurrant Pastilles Bags; the “extra juicy” Fruit Pastilles Bags; your “favourite” Fruit Tingles in a bag format; and Fruit Tingles Chocolate Balls that combine “scrumptious” fruit flavours and Darrell Lea milk chocolate.

And for those who “fancy a walk down memory lane”, they can opt for the classics, such as the on-the-go rolls range.

The range is now available in leading supermarkets, including Coles, Woolworths and IGA nationwide.

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