New World’s ecommerce platform tailored to customers

A new ecommerce platform has been launched for New Zealand grocery retailer New World.

Created by AKQA, the platform is said to be designed to give New World customers an optimised customer experience in terms of what matters to them from more time, choice, convenience and value to healthier food choices.

“The launch of the new website is a vital step forward to providing our customers with a connected, personalised customer experience from inspiration through to shopping and loyalty,” Foodstuffs New Zealand Head of Digital David Brem said.

“As the most visited digital touchpoint across the Foodstuffs group, www.newworld.co.nz acts as the digital front door for our 143 stores and local New World owner-operators across New Zealand.”

The website also creates a link between personalised, inspirational and promotional content for shoppers to make online transactions, interact with ‘shoppable’ recipes and shopping list builders, and read articles.

The project will be closely followed by the Pak’nSave brand site, which is set to launch soon.

AKQA Managing Partner for Asia Pacific Brian Vella comments that the agency is “excited about the significantly improved mobile experience”, making it easier for customers to find information and meal inspiration on the go.

AKQA New Zealand Managing Director Stephen Forth says the innovative and progressive culture set from the leadership team at Foodstuffs led to the creation of this “transformative platform”.

“This partnership highlights the strength of the hybrid team model where agencies and clients work together to create high functioning, integrated implementation teams.”

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