nudie juice gives customers chance to see Aussie farmer’s struggles

Australia’s orange farmers have been struggling due to the recent and ongoing extreme weather condition, and now nudie juice customers can hear their stories themselves.

A QR code is available on each nudie juice bottle, and it launches a video featuring footage of the farms, and stories from the farmers themselves.

Stories include Griffith farmer Frank Violi who describes this as the worst year he has ever seen, with some farmers turning to selling water just to stay in business.

“When the crop is low, it’s not worth putting the water on the crop as farmers get more money from selling the water than they would from growing their crop and that’s before they even buy fertilisers,” says Mr Violi.

You can see Mr Violi’s story here.

Customers, as Retail World magazine has reportedly previously – are being asked to be patient with supplies predicted to be far lower this winter.

“We deal with growers around the Riverina, Sunraysia and Riverland areas of Victoria and NSW. All of these growers have been impacted to some degree and are feeling the financial strain,” explains nudies Head of Brand Marketing, Brooke Parker.

Approximately 21 oranges are required to make a 2-litre bottle of nudie orange juice. However, due to the current orange shortage consumers are asked to be patient if they can’t find nudie juice on supermarket shelves on some days.

“We are committed to continuing to manufacture nudie juice from 100% juice sourced from Australian farmers,” concludes Ms Parker.

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