Australia’s favourite choc-hazelnut spread is celebrating its most iconic pairing – Nutella and bread – with an in-store promotion and limited-time Nutella Bread Bar pop-up.

Nutella is teaming up with premium kitchenware brand Alessi for an exclusive promotion that gives 400 lucky shoppers the chance to win a Nutella x Alessi breadboard. Valued at $250, the carefully crafted, timeless piece has been designed to bring a touch of style to every morning or entertaining occasion.

To continue the celebration, the Nutella Bread Bar will pop up at Westfield Miranda on 20-21 September. Located at the Centre Court (on Level 1), the complimentary experience will offer shoppers the chance to enjoy the quintessential pairing of Nutella and fresh bread, brought to life with Sonoma Bakery’s hand-crafted artisan sourdough, complete with interactive activities, sweet prizes and plenty of fun.

“Nutella and bread – it’s the ultimate combo, loved by everyone I know,” said baking extraordinaire and Nutella fan, Kat Sabbath.

“From crusty sourdough to soft brioche, the possibilities are endless when it comes to getting creative with this perfect pairing. One of my go-to creations is Frangipane Brioche with Nutella. It’s the perfect way to transform a surplus of brioche or sweet bread into something truly delicious. The rich, velvety flavour of Nutella takes it to the next level – it’s a total game changer.”

Nutella’s in-store promotion offers shoppers a chance to win from 1 September to 26 October 2025. To enter, shoppers must purchase a specially marked jar, keep the receipt and scan the QR code on the pack.

For more information on Nutella and all your recipe inspiration visit, nutella.com/au/en/get-inspired.