Borg’s, experts in pastry, have launched a range of frozen puff pastry sandwiches that deliver convenience, indulgence, and versatility in every golden, flaky bite.
Puff Toasties are ready-to-toast pastry sandwiches filled with rich, satisfying ingredients – perfect for breakfast, lunch, after-school snacks, or late-night bites. Consumers can prepare them easily in a jaffle maker or air fryer, no mess or prep required.
Just landed in Woolworths and IGA stores nationally, Puff Toasties are designed to meet the growing demand for quick, tasty meals and snacks that suit busy lifestyles.
“Consumers are looking for snacks that deliver on both flavour and convenience – and Puff Toasties do exactly that,” said Stuart Redman, General Manager Sales at Borgcraft.
“We’ve taken the classic toasted sandwich and given it a flaky pastry upgrade. Whether you’re a parent on the go, a uni student, or someone looking for a quick, satisfying meal – Puff Toasties hit the mark. And with their bold colours and vibrant design, Puff Toastie packs are so eye-catching – bursting with shelf appeal that makes them stand out on the freezer shelf.”
Made in Australia, the range launches with three crowd-pleasing flavours:
- Really Cheesy.
- Ham & Cheese.
- Baked Beans & Cheese.
With an RRP of $6 for a 2-pack, Puff Toasties offer strong value in the frozen snacks category and are positioned to capture attention from multiple demographics – including families, students, and time-poor consumers looking for delicious, satisfying solutions. The launch will be supported by an integrated influencer and PR media campaign, focusing on driving trial and awareness through TikTok, Instagram, and lifestyle media. The campaign will highlight the brand’s cheeky tone, easy and versatile prep methods, and creative “side hustle” serving ideas that take Puff Toasties beyond the freezer and into everyday food moments.
