Tuesday, June 18, 2024

Nutri-Grain Vanilla Malt with 25% less sugar

Working at Kellogg’s for almost two decades, Product Development Manager and Chief Taste Tester Clara McMullin knows great tasting cereal, having eaten over 4000 bowls (and counting).

Ms McMullin and her team have developed some of Australia’s favourite cereals – including Nutri-Grain® Vanilla Malt flavour cereal with 25% Less Sugar*, the newest addition to the Nutri-Grain range, available nationally at Coles, Woolworths and independents.

Celebrating the iconic taste of Nutri-Grain in a vanilla malt flavour with 25% Less Sugar, the new cereal is “a delicious take on the iconic Aussie favourite, which produces almost one million serves every day[1] to meet demand.”

Working behind the scenes at Kellogg HQ in Botany for over two years to perfect the new Nutri-Grain range, Ms McMullin has tasted over 20 variations to balance the flavour, texture and colour to create a cereal that has a mouth-watering flavour while being lighter in sugar too.

Kellogg Australia Product Development Manager Clara McMullin says: “Each day, I taste, rate and help improve cereal to make breakfast time that much tastier for households all across Australia – what job could be better?

“Breakfast is evolving, and Aussies are increasingly health-conscious, so Nutri-Grain Vanilla Malt flavour cereal with 25% Less Sugar has been our secret project for the last two years. I’m excited for households to finally taste it.”

Nutri-Grain in numbers:

  • Australia is the only country in the world where Kellogg’s makes Nutri-Grain®.
  • Australia eats almost 4.5 million serves of Nutri-Grain a week.
  • Kellogg’s Nutri-Grain® Vanilla Malt flavour cereal flavour combines the multigrain goodness of corn, oats and wheat in a 4.5 Health Star Rated food with 20% protein.

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