Australian laundry brand OMO has expanded its Wonder Wash laundry detergent range with the launch of two new liquid variants – Sensitive and Dazzling Whites – engineered to “deliver an effective clean in just 15 minutes.”

“Joining the existing Speed Clean and Odour Refresh products, these additions offer a fast, fail-safe antidote to laundry stress without sacrificing high-performance cleaning,” according to OMO.

The new formulas are designed specifically to maximise quick wash cycles:

• Sensitive: The range’s first formulation for sensitive skin features a new hypoallergenic ‘Pure Heaven’ fragrance, while removing invisible dirt and odours leaving clothes gentle next to skin.
• Dazzling Whites: Tackles everyday dirt and stains while actively brightening and maintaining white clothing.

Powered by OMO’s patented Pro-S Technology (Pro-Speed, Pro-Scent, and Pro-Smell), Wonder Wash is engineered to “quickly wash everyday clothes and remove odours for an instant burst of freshness in just 15 minutes.

“This fast-acting formulation has proven efficacy on stain removal and lifts invisible dirt, making it the ideal choice for everyday clothing in need of a quick refresh. The detergents are optimised for cold cycles as low as 20°C, safe for all colours, and compatible with both front and top-loader washing machines,” said the brand. 

New research from OMO reveals that half of Australians (50%) frequently bypass clothing care instructions when doing their laundry. This habit highlights a growing need for simple and convenient laundry solutions, making OMO’s new Wonder Wash variants a perfect antidote to everyday laundry stress.

“Designed to simplify wash routines, these new liquids help remove invisible dirt, tackle everyday odours and leave clothes feeling fresh in just a 15-minute wash cycle.”

OMO Senior Laundry Care Expert Sara Shorter said: “We know that laundry can be a source of everyday stress, particularly for busy households looking to save time. These new variants are specifically designed for the way Australians do laundry today. Whether consumers are looking for brilliant-looking whites or a gentle option for sensitive skin, they help deliver fresh, refreshed clothes in just 15 minutes. The new formulas represent a significant leap forward in laundry innovation, letting Australians embrace life’s messy moments without worry, knowing they have a fast, easy solution right at their fingertips.”

Sensitive and Dazzling Whites are available at Coles, Woolworths, and independent retailers nationwide in 1.18L (RRP $21) and 1.94L (RRP $32) sizes.