Coles has launched a new national food relief appeal in partnership with 11 grocery suppliers, who will donate funds to SecondBite or Foodbank when selected products are sold during the campaign.

Running from 5 August to 1 September, the Coles Community Food Relief Appeal brings together suppliers and customers to support two of Australia’s leading food relief organisations at a time when cost of living pressures continue to affect household budgets.

New research commissioned by Coles, SecondBite and Foodbank revealed an estimated 3.6 million Australians have experienced food hardship for the first time in the past six months. Nearly half (48%) say that if they needed to, they would not seek food relief because they believe someone else needs help more than they do, while one in three (32%) say they would be too embarrassed to ask1.

Australian-owned suppliers Zerella Fresh, Lilydale Free Range Chicken and Openway Food Co., will support the national appeal alongside Coca-Cola Europacific Partners, General Mills, Heinz Australia, Mars Snacking Australia, Nando’s, and Snackbrands, by donating 20 cents to either SecondBite or Foodbank from eligible product sales at Coles supermarkets and Coles online between 5 August to 1 September, subject to maximum donation amounts.

Additionally, Coles and Chobani Australia will donate 20 cents (10 cents each) to SecondBite for every Chobani yoghurt sold at Coles instore or online from 5 August to 18 August. Don Smallgoods will also donate 20 cents to Foodbank from every Don Sliced and Shaved Meats Range product (160-200g) sold in these first two weeks of the campaign to a maximum donation of $50,000.

The initiative marks the first time Coles has brought SecondBite and Foodbank together in a single national food relief campaign, creating a broader platform for suppliers and customers to support fundraising efforts.

Coles Chief Commercial and Sustainability Officer Anna Croft said the Appeal highlighted the role the grocery sector can play in supporting local communities.

“Through the Coles Community Food Relief Appeal, our suppliers are helping turn purchases of participating products into practical support for Australians experiencing food hardship. The campaign builds on the work our team members do every day to support Aussies in need by diverting unsold, edible food from stores and distribution centres to SecondBite and Foodbank,” she said.

Since joining forces with Foodbank in 2003 and SecondBite in 2011, Coles has donated the equivalent of 377 million meals to Australians who need it most.

SecondBite Chief Executive Officer Daniel Moorfield said funds raised through the Appeal would help frontline charities respond as more vulnerable households seek support.

“Local charities are seeing demand reach working families, double-income households and people who may never have needed support before. With three in ten Australians saying they would consider accessing food relief in the next six months, that demand is expected to grow,” he said.

“Every donation will help get more food to community organisations supporting people locally, so fewer dinner tables are left without a meal.”

Foodbank Australia Chief Executive Kylea Tink said, “No Australian should feel they have to wait until they’re in crisis before asking for support and this Appeal will help strengthen the ability of charities to provide immediate relief.”

In addition to purchasing participating products, customers can also support the Coles Community Food Relief Appeal by making a donation at any Coles checkout nationally during the campaign period. Funds raised from customer donations will be distributed to SecondBite (75%) and Foodbank Australia (25%).

Participating suppliers and products are listed below. For full terms and conditions, visit coles.com.au/foodreliefappeal.

Coles Community Food Relief Appeal participating products at Coles Supermarkets and Coles Online

Chobani Australia and Coles will donate 20 cents (10 cents each) to SecondBite for every Chobani yoghurt sold at Coles from 5/8/26 to 18/8/26. All proceeds will be distributed to SecondBite.

Coca-Cola Europacific Partners will donate 20 cents to SecondBite for every Mount Franklin still or sparkling water sold at Coles from 5/8/26 to 1/9/26 to a maximum donation of $250,000.

Don Smallgoods will donate 20 cents to Foodbank for any Don Sliced and Shaved Meats Range 160-200g sold at Coles from 5/8/26 to 18/8/26 to a maximum donation of $50,000.

General Mills will donate 20 cents to SecondBite for every Old El Paso tortillas and Nachips product sold at Coles from 5/8/26 to 1/9/26 to a maximum donation of $50,000.

Heinz Australia will donate 20 cents to Foodbank for every Heinz Ketchup (500ml), Mayonnaise (295ml) or Aioli (295ml) sold at Coles from 5/8/26 to 1/9/26 to a maximum donation of $100,000.

Lilydale Free Range Chicken will donate 20 cents to SecondBite for every Lilydale Whole Chicken or Chicken Breast Fillet bulk pack sold at Coles from 5/8/26 to 1/9/26.

Mars Snacking Australia will donate 20 cents to SecondBite for every purchase of M&M’S or Maltesers 280g 380g, or Mars, Snickers or Mars Party Bag 18-20 pieces from 5/8/26 to 1/9/26 up to a maximum total donation of $60,000. Full T&Cs at m-ms.com.au/secondbite.

Nando’s will donate 20 cents to SecondBite for every Nando’s product sold at Coles from 5/8/26 to 1/9/26 to a maximum donation of $35,000.

Openway Food Co will donate 20 cents to Foodbank for every Red Tractor product sold at Coles from 5/8/26 to 1/9/26 to a maximum donation of $100,000. Additionally, Openway Food Co will donate 20 cents to Foodbank for every Table of Plenty product sold at Coles from 5/8/26 to 1/9/26 to a maximum donation of $100,000.

Snackbrands will donate 20 cents to SecondBite for every Thins Potato Chips 150g-175g, Thins Wedges 110g or Thins Onion Rings 110g sold at Coles from 5/8/26 to 1/9/26 to a maximum donation of $100,000.

Zerella Fresh will donate 20 cents to Foodbank for every Spud Lite Potatoes product sold at Coles from 5/8/26 to 1/9/26 to a maximum donation of $100,000.