Wednesday, April 17, 2024

Online shopping for Woolworths Group set to take off

Woolworths Group and US-based eGrocery Takeoff Technologies will implement automated micro fulfillment capabilities at three sites to help meet customers’ growing demand for shopping online.

The implementation of Takeoff’s automated solution will begin within the next 12 months. Woolworths Group will then evaluate the suitability of the technology for further roll-out.

About Takeoff Technologies

Based in Boston, Takeoff Technologies builds compact, automated micro fulfillment centres.

Using a store’s existing footprint to improve online operations, the automation is said to minimise the space required by using innovative technology that functions in compact vertical spaces.

The Takeoff technology is designed to meet the growing demand for online shopping by moving products closer to the picker. This saves team members from walking up and down the aisles to locate products.

‘Ultra-convenience’ at a local level

“Our customer expectations are changing rapidly, with more and more turning to online shopping to help them in their busy lives,” Woolworths Group CEO Brad Banducci said.

“At Woolworths, we are continuing to look for ways to enhance our customers’ online experience, especially the speed at which we make orders available to them.

“This partnership with Takeoff will allow us to deliver ultra-convenience at a local level, with the ability to be even closer to the customer for that last mile delivery.

“We see the future of online delivery as a mix of our large-scale fulfillment centres in major metropolitan areas and a localised approach that leverages the strength of our national store network.

“We’re excited to see how this partnership develops, helping us accelerate our customer offering with faster order picking, while also enhancing the overall shopping experience.”

Woolworths Group is the exclusive partner of Takeoff Technologies in this market. The initial three Woolworths Group store locations for the use of Takeoff’s technology are yet to be determined.

Related Articles

Stay Connected


Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.