Out of home industry reveals full year results for 2020

The out of home industry has announced full year net media revenue results.

Released by the Outdoor Media Association (OMA), the results reveal that the industry saw a total decrease of 39.4% on net media revenue in 2020.

As previously reported, says OMA, net media revenue for 2020 decreased to $566.5 million, down from $935.5 million for 2019, across the following categories:

Category figures 2020

  • Roadside billboards (over and under 25sqm) – $272.2 million
  • Roadside other (street furniture, bus/tram externals, small format) – $153.2 million
  • Transport (including airports) – $62.4 million
  • Retail, lifestyle and other – $78.7 million

Category figures 2019

  • Roadside billboards (over and under 25sqm) – $369.4 million
  • Roadside other (street furniture, bus/tram externals, small format) – $266.5 million
  • Transport (including airports) – $169.4 million
  • Retail, lifestyle and other – $130.2 million

OMA adds that digital out of home revenue accounts for 56.1% of total net media revenue year-to-date. This, says the industry body, is an increase over the recorded 55.8% for the same period last year.

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