The out of home industry has announced full year net media revenue results.
Released by the Outdoor Media Association (OMA), the results reveal that the industry saw a total decrease of 39.4% on net media revenue in 2020.
As previously reported, says OMA, net media revenue for 2020 decreased to $566.5 million, down from $935.5 million for 2019, across the following categories:
Category figures 2020
- Roadside billboards (over and under 25sqm) – $272.2 million
- Roadside other (street furniture, bus/tram externals, small format) – $153.2 million
- Transport (including airports) – $62.4 million
- Retail, lifestyle and other – $78.7 million
Category figures 2019
- Roadside billboards (over and under 25sqm) – $369.4 million
- Roadside other (street furniture, bus/tram externals, small format) – $266.5 million
- Transport (including airports) – $169.4 million
- Retail, lifestyle and other – $130.2 million
OMA adds that digital out of home revenue accounts for 56.1% of total net media revenue year-to-date. This, says the industry body, is an increase over the recorded 55.8% for the same period last year.
