The global out of home (OOH) industry has today launched a campaign, #OurSecondChance.
The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic.
Broadcast on OOH signs around the globe, #OurSecondChance is a collaboration between World Out of Home Organisation (WOO) and UK-based creative agency New Commercial Arts.
The OOH campaign will be run in conjunction with social media using the hashtag #OurSecondChance. It will include Twitter polls to garner a global audiences’ feedback on the choices and opportunities presented in a world changed by the COVID-19 pandemic.
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“The pandemic has brought about many catastrophic changes that have uprooted all our lives, but this campaign looks for the silver lining,” says OMA CEO Charmaine Moldrich.
“It asks us to reflect on the things that we hold dear to us, to consider how we can re-shape the world around us and come out of this into a better world.
“#OurSecondChance is the global out of home industry’s endeavour to remind us of the wonderful things we may have re-discovered. Our families, our friends, our neighbours, the kindness of strangers, our planet. This is a unique moment when we can all recognise and share.”
The #OurSecondChance campaign will be broadcast across five continents, in 10 languages, in 30 countries, with an estimated total media value of USD$25 million.