Tuesday, January 18, 2022

Pam Pam extends authentic Thai range

An Australian manufacturer of authentic Thai plant-based products, Pam Pam Buns, is releasing a new range of frozen ready meals in October. The meals (RRP $8) are Thai Pork Basil with Rice, Thai Mushroom Noodle, Pork Spring Roll, Pork and Mushroom Dumpling.

“The new range is our first step to becoming a Thai food company that produces a variety of plant-based meals that are just as delicious as meat-based dishes,” founder Pimarada (Pamela) Watcharadechmontri says.

The Pam Pam Buns Story

Ms Watcharadechmontri, a Thailand-born entrepreneur, founded Pam Pam Buns in 2015.

She harnessed her love of vegetarian food and Thai heritage by selling her steamed buns to family, friends and local market stalls. Following a wave of positive ‘nice buns’ feedback, she made the bold decision to set up her own factory in Riverstone in North West Sydney.

Since its launch, Pam Pam Buns has seen exponential growth for its range of delicious Thai buns. After landing its first in-store placement in 2019, Pam Pam Buns has steadily hit the shelves across a selection of major retailers and recently expanded interstate to Victoria, Queensland, Western Australia, South Australia and Tasmania.

The brand is currently available online and in more than 170 stores, including select Woolworths Metro, Coles Local, Harris Farm Markets, QE Food Stores, IGA and FoodWorks across Australia.

“We partly owe our success to our loyal community of fans, who we treat like our friends and family,” Ms Watcharadechmontri says.

“They buy, taste and feedback on every single one of our products and we listen. Their excitement for our new product range is what feeds our ambition to continue our business growth.”

Freezer finds

The new product expansion, will join the recently released plant-based Thai Massaman, Panang and Green curry pouches and Pam Pam’s bun range in the freezer section.

For stockist inquiries, contact pamela@pampambuns.com.au or 0421 144 988.

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