Thursday, April 25, 2024

PepsiCo and Woolworths ‘simplify’ better-for-you snacking

Simply, a new range of corn and potato chips from PepsiCo Australia, is hitting Woolworths shelves nationally.

According to the brand, the range sets a new standard in healthier snacking, with “real and simple” ingredients that taste “truly delicious” with a four-star health rating.

“With deliciousness and simplicity at its heart,” reads a statement, “Simply was created by PepsiCo and Woolworths to demonstrate that better-for-you chips can be easy to understand and above all tasty, without complex ingredients or jargon.”

Commenting on the range, PepsiCo Australia and New Zealand Head of Marketing Vandita Pandey says: “Our ambition was to create a new range of snacks that offer nutritional benefits and also taste delicious and won’t leave consumers feeling let down from a taste perspective – nobody wants a boring or unsatisfying snack.

“As a partner, Woolworths is a natural fit for Simply. With the depth and breadth of their healthier food choices and shopping experience, we are proud to bring Simply to Woolworths shoppers as something new and category-leading – a simplified better-for-you snack offering, with the same quality and taste of their favourite chips.”

To launch the brand, Simply has partnered with Australian nutritionist and dietitian, and HealthyLife board member, Lyndi Cohen. She is spearheading the launch as spokesperson and nutrition expert.

“It is so encouraging to see snack brands developing better-for-you options that still satisfy tastebuds. Opting for better-for-you snacks, rather than less nutritious snacking options, may also make a positive impact on your wellbeing,” says Ms Cohen.

“The introduction of Simply, which comes with a four-health star rating, as well as less fat and sodium is exciting to see. It’s important to have tasty and better-you-snack options, and no misleading jargon.”

Available in Woolworths around the country, the new Simply range (RRP $4.30) comes in four flavours:

  • Simply Sea Salt and Cracked Pepper Potato Chips – with 25% less fat than “regular” potato chips.
  • Simply Sour Cream & Chives Potato Chips – with 25% less fat that “regular” potato chips.
  • Simply Zesty Lime and Chili Corn Chips – with 40% less sodium than “regular” corn chips.
  • Simply Lightly Seasoned Corn Chips – with 40% less sodium than “regular” corn chips.

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