PepsiCo Australia says 30% of its snack range will achieve a health star rating (HSR) of 3.5 or above by 2030.
The announcement, promoted as an “industry-leading” position, coincides with the launch of Simply, a new range of corn and potato chips with a HSR of four.
PepsiCo is also launching a new lightly salted version of its Smith’s Thinly Cut chip – which has 40% less sodium and a HSR of 3.5.
“We have a strong track record of leading market innovation in snacks that deliver nutritional benefits, and the launch of our ambition is the next step in this journey,” says PepsiCo ANZ CEO Kyle Faulconer.
“As part of our ambition, we’re also set to double our investment in promoting healthier snack options, to encourage even more Australian consumers to make better choices.
“As a business we recognise we can play a role in bringing more options to Aussie consumers by leveraging the scale of our brands. But most importantly we will always stay true to what our brands are known and loved for – great quality and flavour.”
In addition, PepsiCo is currently working on reducing sodium and sugar levels while increasing the amount of fibre across a range of Doritos, Smith’s Baked and Red Rock Deli crackers.
Next year, the business will also start construction on a new $40 million production line at their Adelaide site.