
PepsiCo Australia is bringing a “protein-packed twist” to the snack aisle with the launch of Nobby’s Protein Coated Almonds.
Available in two flavours, Cacao and Salted Caramel, the new 45g packs deliver a “crunchy” almond centre with a “sweet” chocolate-style coating and “delicious” seasoning. Cacao provides 11g of protein, while Salted Caramel provides 10.8g of protein.
Designed for consumers seeking snacks that balance “great taste with functional benefits”, Nobby’s Protein Coated Almonds are promoted as being ideal for an on-the-go snack, or afternoon pick-me-up.
“Consumers are increasingly looking for snacks that are both convenient and delicious, but also offer nutritional benefits such as protein,” says Alexia Horley, CEO of Australia and New Zealand Foods at PepsiCo.
“Nobby’s Protein Coated Almonds meet that demand for functionality, while staying true to the bold, flavour-forward snacks that Nobby’s is known for.
“We’re excited to offer consumers an indulgent, satisfying and tasty snacking experience.”
Nobby’s Protein Coated Almonds are available now in selected independent grocers, and petrol and convenience stores for RRP $6.

