Australian family-owned health and wellness supplements brand PharmaCare has grown its natural health food portfolio with the acquisition of Bounce.
The acquisition of Bounce strategically complements PharmaCare’s focus on building a portfolio of brands that make a positive impact on people’s lives with “high-quality and delicious products that are easily accessible.”
PharmaCare Chief Executive Officer Glenn Cochran says: “This announcement underscores PharmaCare’s commitment to grow through local acquisition. We have a strong team of experts in the natural health sector who are already putting their collective minds behind the success of the brand to support Bounce customers to achieve a seamless transition of ownership.”
Bounce joins PharmaCare’s health foods division alongside the popular Go Natural brand, positioning it effectively for success within the business under a team with extensive portfolio experience.
The first priority of the acquisition will see PharmaCare focus on driving continuity with Bounce’s existing customer network, to support consumer demand in the Australian market. This involves reviewing the product range and focusing on 11 core products that are loved by customers, such as the renowned Bounce Protein Balls.
“The Bounce brand has a strong and loyal customer base, particularly with female shoppers across grocery, petrol and convenience. Our team is excited to continue supplying the beloved Bounce balls and more to Australians across the country who enjoy healthy snacking on-the-go,” Mr Cochran said.
Bounce is PharmaCare’s 28th brand, with the locally-owned health and wellness company also responsible for Nature’s Way, Sambucol, Bioglan, SUP Supplements and more.